DIAGEO Key visuals

These illustrations were some of the first steps in visualising photoshoot scenes. It would start as a black and white sketch into eventually adding color and texture to help guide client in choosing the right assets.

Some images would be shot during commercial filming so you would see people and the crew in the background. Other detailed editing would include ground clean up, reflections and any other visible elements that seem distracting in the overall composition. These images were then later on shared with KIA’s social platforms.

Tools:

Procreate